Terms of Service

1. Services

We provide digital marketing, consulting, advertising, lead-generation, automation, and related implementation or advisory services. The specific scope, pricing, delivery structure, timelines, responsibilities, and commercial terms for an engagement are agreed in writing.

Unless explicitly stated in a separate signed agreement, we do not guarantee specific business results, including revenue, leads, qualified prospects, booked or attended appointments, acquired clients or customers, return on investment, or profitability.

2. Client Responsibilities

The client is responsible for providing timely, accurate, complete, and lawful information, access, approvals, materials, and instructions reasonably required for the engagement.

The client is also responsible for:

• the truthfulness and legality of its offers, prices, claims, guarantees, policies, and customer-facing information
• having the necessary rights, permissions, and consents for content, testimonials, images, video, trademarks, data, and other materials supplied to us
• keeping us informed of material changes to its offer, availability, policies, capacity, or business operations
• its own sales process, service delivery, customer relationships, fulfillment quality, and ability to serve additional demand
• final professional, commercial, clinical, medical, or suitability decisions relating to its own services and customers, where applicable
• compliance with laws, professional rules, platform policies, and industry requirements that apply to its business

We may reasonably rely on information and materials supplied or approved by the client unless we know that they are materially inaccurate, unlawful, or misleading.

3. AI-Supported Services

Services may include AI-supported communication, analysis, qualification, administration, content assistance, or automation.

AI-generated or AI-assisted output may occasionally be incomplete, inaccurate, or require human review. The client remains responsible for final business, professional, clinical, medical, commercial, and suitability decisions concerning its own services and customers.

The client must ensure that the information supplied for use in AI-supported systems is accurate, current, approved, and appropriate for the intended purpose. More detailed AI, automation, disclosure, escalation, or safety requirements may be stated in the applicable signed agreement.

4. Third-Party Dependencies & Onboarding Conditions

Certain services rely on access to, approval from, or functionality of third-party platforms, tools, infrastructure, or service providers that are not owned, operated, or controlled by us.

These may include advertising platforms, customer relationship management systems, communication and messaging providers, verification services, hosting providers, payment providers, AI providers, booking systems, and related infrastructure.

We are not responsible or liable for delays, interruptions, limitations, or failures in service delivery or onboarding to the extent they result from:

• account reviews, approval processes, restrictions, suspensions, or enforcement actions imposed by third-party platforms
• platform outages, technical issues, policy changes, feature changes, or compliance requirements
• third-party verification, identity checks, provisioning, or regulatory processes
• missing, incomplete, inaccurate, or delayed access, credentials, information, approvals, or materials from the client

Timelines, launch dates, and delivery estimates are best-effort estimates and depend on timely client cooperation, third-party approvals, and the continued availability of required systems and features.

Such delays do not constitute a breach and do not create a right to refunds, service credits, compensation, or free additional service time to the extent they result from circumstances outside our reasonable control and are not caused by our material breach.

Where a third-party platform removes, restricts, or materially changes a required feature, we may modify the technical method, recommend an alternative, pause affected work, or terminate the affected part of the service where no commercially reasonable alternative is available.

5. Payment & Billing

Payments may be made through banks, payment processors, or other payment providers and may be subject to their applicable terms and privacy practices.

Recurring services are billed monthly unless otherwise agreed. One-time setup, onboarding, implementation, or project fees may apply depending on the service structure. All prices are exclusive of VAT unless explicitly stated otherwise.

Unless expressly included in a signed agreement, our fees exclude advertising spend, platform charges, messaging and telephony costs, software subscriptions, media-production costs, and other third-party expenses.

Invoices must be paid in the currency and within the payment period stated on the invoice. Transfer fees, currency-conversion fees, bank charges, processor fees, and similar payment costs are the responsibility of the client.

Late payments may incur statutory interest, recovery costs, and administrative fees as permitted under applicable law.

The client may not withhold, reduce, set off, or delay payment of an invoiced amount because of a dispute, counterclaim, or alleged dissatisfaction, except to the extent mandatory law requires otherwise.

6. Refunds

Due to the nature of digital strategy, consulting, onboarding, implementation, and service execution, payments are non-refundable once work has commenced, unless otherwise agreed in writing.

Work is considered commenced once meaningful onboarding, planning, research, setup, implementation, coordination, or related preparatory work has begun.

Payments remain non-refundable where delay or non-launch results from client-side delay, missing access, missing approvals, missing materials, third-party platform reviews, technical blockers, verification processes, or other circumstances outside our reasonable control and not caused by our material breach.

Nothing in this section limits any refund, remedy, or right that cannot lawfully be excluded or that is expressly provided in a signed agreement.

7. Termination

Either party may terminate the service relationship by written notice in accordance with the term, cancellation period, and termination provisions in the applicable signed agreement, invoice terms, or other written engagement terms.

We may suspend or terminate services immediately where invoices are overdue, required access or approvals are not provided, the client becomes materially unresponsive, third-party restrictions prevent reasonable continuation, or the requested work would reasonably expose us to legal, platform, security, or reputational risk.

Upon termination, access to our proprietary systems, managed infrastructure, licences, or materials that depend on an active engagement may be revoked or suspended in accordance with the applicable agreement.

Termination does not transfer ownership of our proprietary systems and does not release the client from outstanding payment obligations. Client-owned accounts, data, assets, and fully paid client-specific deliverables remain subject to Section 8 and any applicable signed agreement.

8. Intellectual Property, Accounts & Data

The client retains ownership of its pre-existing intellectual property, accounts, business data, customer and prospect data, brand assets, raw content, testimonials, trademarks, and other materials supplied by or on behalf of the client.

We retain ownership of our pre-existing and reusable intellectual property, including systems, methods, know-how, templates, prompts, workflow architecture, automation logic, campaign frameworks, scripts, processes, documentation, and generic improvements that are not unique client data or client-owned materials.

Subject to full payment, the client may continue using agreed client-specific advertising copy, creative, campaign materials, and other final deliverables placed in or delivered for its own accounts, unless the signed agreement states otherwise.

The client does not receive ownership of, or an unrestricted right to export, reproduce, resell, sublicense, distribute, publicly disclose, or commercially exploit our proprietary backend systems, reusable templates, methods, prompts, workflows, or frameworks unless expressly agreed in writing.

9. Limitation of Liability

We are not liable for indirect, incidental, consequential, special, exemplary, or punitive damages arising from the use of, or inability to use, our services, including loss of profits, revenue, data, goodwill, business opportunity, or reputational harm.

Unless a separate signed agreement states otherwise, our total cumulative liability, whether in contract, tort, or otherwise, shall not exceed the amount actually paid by the client for the specific service period or engagement giving rise to the claim.

Nothing in these Terms excludes or limits liability where such limitation is prohibited by applicable law.

10. Confidentiality

Both parties agree to treat non-public information received in connection with an engagement as confidential and to use it only for the relevant business relationship.

Confidentiality obligations do not apply to information that is already public through no breach of these Terms, was lawfully known before disclosure, is independently developed, is received lawfully from another source, or must be disclosed by law or a competent authority.

Confidential information may be disclosed to employees, contractors, professional advisers, and service providers who reasonably need access and are subject to appropriate confidentiality obligations.

11. Governing Law & Jurisdiction

These Terms are governed by and construed in accordance with the laws of Sweden. Any dispute arising from or relating to these Terms shall be subject to the exclusive jurisdiction of the courts of Stockholm, Sweden, with Stockholms tingsrätt as the court of first instance where applicable.

12. Modifications

We may update these Terms for future website use or future engagements. Changes will be posted on this page and take effect from the date stated above.

A separate signed agreement will not be amended, overridden, or modified by a later change to these website Terms unless the parties expressly agree to that change in writing.

13. Business Information